The importance of a bra fitting

We are sure you have heard the statistic that over ‘80% of women are wearing the wrong size bra’,  this is certainly true and is quite possibly higher.  Not just the size but the shape of the bra is vitally important to ensure we get the correct support and the desired look and shape for our bust.  We quite often find ourselves fitting into different dress sizes depending on where we shop and this is also often the case with our lingerie.  Not all 34D’s are the same!


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Welcome to Coco-Boo; Meet our owner.

Founded by Alma Brayley-Neale, Coco-Boo has recently opened it’s doors to a ‘French boudoir’ in the Essex seaside town of Leigh-on-Sea. Alma has longed to run her own business and has finally taken the ‘plunge’ (after working 25 years in HR/Recruitment roles) to make her dreams become a reality.

With a desire to combine her love for lingerie, fashion and a luxury retail experience, Alma’s passionate about catering for women for all occasions – from every day t-shirt bras, bridal, maternity and something for those special events and moments…


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